May 11, 2022
In Welcome to the Forum
Do we sign the contract now? Do you realize how strange that sounds? And the same thing happens when we exemplify the opposite: a Business Email List complex sales approach in a simple negotiation scenario. Prospect: Hi, I'm looking for a shoe because I Business Email List have an event tonight. What models do you have? Seller: We have several models here in the store, so we are going to have a meeting for about an hour so that you can tell me Business Email List about the event and what kind of shoes you like so that you can find the ideal model for you. Once again, the interaction between the prospect and the seller was completely strange, this is because it usually takes no more than five Business Email List minutes to sell a shoe, unlike what happens when hiring a Business Email List marketing plan. That is why the complex sale is more like a consultancy than a product sale, and the time to make the decision can vary from Business Email List an hour-long meeting to a year of negotiation. Thus, companies that offer products that range from simple to complex sales need to determine which pitch is most Business Email List appropriate for their business to be successful. Selling a marketing plan is complex, selling software is simple, but what if that software is a CRM ? It's easy to know what a CRM does, just Business Email List visit the manufacturer's website to learn about its features, so selling should be simple. But, the client needs to understand in detail how the program will serve him, in addition to solving all his Business Email List doubts, since it is a high investment, so the commercial teams that offer CRM know that, despite working in a scenario where the sale should be simple, they handle the Business Email List complex sale. How can content help with complex selling?